The hottest Yokohama rubber ushers in its 100th an

Yokohama rubber ushered in its 100th anniversary

on October 13, 2017, Yokohama Rubber Co., Ltd., the parent company of Yokohama Rubber Co., Ltd., officially celebrated its 100th birthday. Here, we would like to express our heartfelt thanks to our customers and interested parties from all walks of life who have supported our development for a long time

Yokohama rubber was officially established in Yokohama, Japan, on October 13, 1917. Over the past 100 years, the company has experienced various hardships and challenges. In the initial stage of its establishment, the factory was rebuilt twice. In the following 40 years, it encountered severe social problems such as the collapse of the foam economy and the Lehman crisis. With its perseverance, Yokohama rubber overcame all difficulties. Since its establishment, the company has continuously honed its own skills and developed many revolutionary innovative products. Yokohama rubber's business has been expanding. Now it has grown into an international enterprise with more than 25000 employees

over the past 100 years, Yokohama rubber has adhered to the innovative spirit of "being a pioneer" and constantly launched a series of leading industry products, including Japan's first curtain wiring tire "hamatown cord" (1921) and the first snow tire "y-29" (1954), and the radial tire "ecial" (1967) opened a new era of Japanese radial tires, The new product "advan HF" (1978), which pioneered the classification of sports radial tires in Japan, and the eco tyre DNA (1998) series with the theme of environmental performance. In addition, Yokohama rubber put forward the "brand strategy" of dividing tire categories by performance at an early stage (since 1978). In addition to tire products, Yokohama rubber also launched a large air fender for ship connection (1958), the first building sealing material approved by the highest level test in Japan's first nationally recognized durability test (JIS a5757) (1975), As well as the golf product brand "PRGR" (1983), which proposed the golf enthusiast level standard "club head speed (h/including 10 categories of product standards such as plastic, rubber and coating, 1 special product standard and 1 additive use standard GB 9685 (including the additive use requirements of various materials); the third level is the method standard s)"

when the temperature has a great impact

Yokohama rubber will continue to hone and inherit the advanced product development ability in the past 100 years and the world's top-level technical research ability. In the next 100 years, it will not forget its entrepreneurial intention, continue to challenge new highs, and continue to grow into an enterprise trusted by consumers all over the world